Are you just another brand selling a product?

No! Qudo founder, Nicky Bateman, came up with the idea behind Qudo Soother because she had many parents bringing their young babies into her clinic who were suffering with persistent crying, colic, reflux. Knowing babies find comfort in non-nutritional sucking, she asked parents if they used a soother. She discovered from the parents that they had tried standard soothers but they didn’t work. This is when Nicky had her lightbulb moment. She realised she could create a soother, mimicking a human finger that all babies like to suck. This would then be accessible to parents to use at home and that following tests she knew it would deliver specific relief for babies suffering with excessive crying and colic. The teat gently resting on baby’s upper paplate releases tension and strains and satisfies babies who enjoy and benefit from non-nutritive sucking.